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Regulatory Requirements: A Strong Guide to ENDS Laws

Written by Arielle EdbergSeptember 30, 2025

Introduction

Selling e-liquid (nicotine-containing e-juice / vape juice) online in the United States is legally complicated: federal rules set a baseline, but states and localities add layers of licensing, taxes, flavor or product bans, and shipping restrictions. This article will use the acronym ENDS in reference to Electronic Nicotine Delivery Systems. The guide below summarizes the major E-liquid regulatory requirements, including common state-level variations and federal laws.

Federal Regulatory Requirements

Firstly, the federal e-liquid regulatory requirement is T21. A federal law raised the minimum legal age to buy tobacco products- including e-cigarettes and e-liquid- from 18 to 21. It became effective on December 20, 2019, and applies to all in-person and online sales.

Seccondly, E-liquid regulatory requirement is that Amendments to the Prevent All Cigarette Trafficking (PACT) Act extend to remote businesses selling e-cigarettes and nicotine products. These regulatory requirements include verifying the age of buyers, complying with state and local licensing, and excise tax and more. The PACT Act was enacted with the intention of reducing tobacco use among Americans. To reduce tobacco use in certain communities, the PACT Act requires online E-liquid businesses to abide by local sales policies. This means that businesses can’t sell to customers in states that have banned E-liquid products.

The last e-liquid regulatory requirement has to do with shipping carriers. Mailing and carriage of e-cigarette products is restricted. USPS and many carriers impose specific rules and, in some contexts, ban the mailing of certain e-cigarette products. Carriers also require an adult signature on delivery and ID verification when shipping tobacco. Always check the carrier’s current policy before shipping your products with them.

State-Varied Regulatory Requirements

There are regulatory requirements regarding ENDS products, and each state takes its own stance based on the issues of its constituents. E-liquid may be subject to state excise taxes on tobacco and ENDS products. Some states require tax stamps or prepaid tax reporting for shipped products. Under the PACT Act, sellers must comply with state tax rules for remote sales. California is among the states that require excise taxes.

Additionally, all online vape businesses need licenses. Many states require tobacco vendor licences for anyone selling nicotine products online. Before selling in multiple states, you may need multiple state licenses.

Also, specific vape items face state-wide regulatory requirements. A few states have restricted or banned disposable flavored pods, certain nicotine concentrations, or device types. For example, California and New York have prohibited the sale of most flavored products, with a few exceptions, while New Jersey has banned all flavored tobacco products. Check the law where the customer is located.

Conclusion

Navigating the regulatory landscape as an online vape business is a complex and demanding task. FutureEcom provides a platform specifically for regulated businesses like yours. Does migrating sound too overwhelming and costly? We can migrate your website for you, or plug into your existing one. Learn more about how FutureEcom can help your regulated business.

Written by Arielle Edberg from FutureEcom

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Black Friday sale tag
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The Black Friday Online Overflow: A Powerful Lesson

Written by Arielle EdbergSeptember 15, 2025

‘Black Friday’ Origins

Consumers debate the origins of Black Friday. Some say the term came from employees skipping work the day after Thanksgiving (see “The Origins of ‘Black Friday’” by Ben Zimmer). Many claim that the term came about as a sign of how important the arguably busiest shopping day of the year is to retailers. The sales helped businesses make a profit and therefore end up “in the black”. So why have some companies stopped doing Black Friday?

Profit or Crash

Black Friday (along with Cyber Monday) is synonymous with major sales and discounts, and for online sellers, a surge in website traffic. Just as the increase of visitors is a blessing, it can also mean the undoing of an online seller. As more and more users hit the site, the traffic overloads the servers, causing site slowdowns or even crashes. This is not a new phenomenon, yet companies and online sellers still fall victim to this entirely preventable outcome. During last year’s Cyber 5 (Black Friday thru Cyber Monday), major retailers such as Walmart and Office Depot experienced website outages and slow load time.

The result is lost revenue as disappointed shoppers look to other sites to make their Cyber 5 purchases. Consequently, these famous yearly Black Friday sales came to an end for these brands.

Instead of bypassing the opportunity to make a profit, how can online sellers prepare for traffic spikes? By using an e-commerce platform that offers true scaling capability.

Wherer FutureEcom Comes In

FutureEcom’s advanced architecture was built for traffic spikes. As the number of site visitors increases, so does the power of your online store, so you don’t have to worry about site slowdowns or crashes on your busiest sales days of the year. Other companies have stopped doing Black Friday, but you don’t have to. The FutureEcom platform will literally grow with your business when you need it.

Contact us for more information on how FutureEcom will help your online business succeed.

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What Does Bespoke Ecommerce Mean?
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Bespoke E-commerce Explained: Secrets to Thriving Online

Written by Arielle EdbergSeptember 15, 2025

If an e-commerce platform claims to offer bespoke services, what exactly does it mean? What is bespoke e-commerce?

In addition to the wonderful services that the platform offers, there are options for integration and customization. 

In layman’s terms, bespoke e-commerce means limitless customization possibilities for look and feel, extra features, and working with other tools. 

What limitless customization looks like:

  • Integration: if you have tools that you love using and that you don’t want to leave behind when using a new platform to create your online business, a customizable platform should be able to integrate these into the programming. The flexibility of the platform should allow for their accommodation. 
  • Design: If you want to bring your own UI to your e-commerce platform, a bespoke e-commerce platform should provide you with the space to integrate the backend engine while accommodating your preferred UI. Build your own front end and break free from the platform’s templates. A customizable platform will be flexible! Visit this Wix article for more information about successful website design.
  • Order flow: each business has its own way of processing orders. Whether you need verification for a special product, want to send a confirmation before shipping, or require a customizable platform, it will allow you to integrate your own processes. 

Having the ability for endless customization is what a good e-commerce platform should offer. No one business is the same, so its platform shouldn’t be restricted by rigid parameters. Partnering with a platform that provides bespoke e-commerce is an integral part of setting up your online business. Make sure you choose a platform that can give you the online business you want. To learn more, explore how FutureEcom provides custom store design to its clients.

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Searching for the best E-commerce platforms
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Unstoppable Store Growth Starts With This Guide

Written by Arielle EdbergSeptember 15, 2025

Thinking of starting your own business? Here’s what you need to know before setting up your online store.

Mom-and-pop shops and small businesses have suffered profit losses in recent years. Online stores have been a lifesaver.

But building an online store isn’t as easy as it seems. Where do you start, and what do you need to know?

How To

Part of establishing your brand name and credibility is having a seamless website that looks good and makes shopping easier.

Surveys show that if a website looks too complicated, or its checkout shopping cart is too glitchy, bounce rates increase. Sales become lost for your business. 

Many elements need to come together to make the checkout, inventory, and shopping experience effortless. 

Whether you’re starting, upgrading, or expanding your online business, you need a platform that gives you powerful customization options. Sometimes, business owners want access to specific tools, features, and workflows that they can carry over to their online store. Their platform needs to accommodate them and expand to allow for more integration.

Pillars of Store Design

The host needs to therefore have that reflected in the store’s design as well. 

  • Responsive design (a website that works on desktop and mobile devices), 
  • Customizable design (how the button actually looks),
  • Content managed well (including where, how, and what your products look like and how they are placed), 
  • Your site supports language translations, making it available in many languages (a must in today’s globalized e-commerce age).

All these factors are integral for the platform you choose to use to create your online business. 

Necessary Features

Brick-and-mortar stores are hard to manage with their unique complications. Digital versions of the same thing also bog down online stores.

  • A platform for your online store should have flexible products (a seamless way to catalogue a product with various size and color options),
  • Inventory management (a count system built in that lets you know when it’s time to restock your most popular products)
  • An up-sell feature (a menu of related products on display on the page of the original products the customer has chosen)
  • Smart filtering (provide an easy way for a customer to find the product they need)
  • The ability to accommodate extras (e.g., packaging choices).  

In addition to having an excellent system in place to help you manage your business is great. However, the platform must have ways to easily add discounts or special sales campaigns to your online store. 

Once you’ve established what you want, getting started is simple. FutureEcom guarantees to give you the best platform while protecting your data and increasing your sales. 

Now that you’re equipped with a checklist of what you’ll need for your online store, it’s time to get started. 

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    E-commerce Platform and How to Picking One

    Written by Arielle EdbergSeptember 15, 2025

    These days, brick-and-mortar stores are in decline as sales on E-commerce platforms soar.

    The world is shifting from walk-in boutiques to online shopping from the comfort of your own home. The numbers speak for themselves. If you are looking to open your own shop, you should have an online presence to compete effectively.

    This article is for those who have done their research and want to move ahead with opening an online store. One of the hardest choices is deciding what e-commerce platform to use.

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    Technology

    The Future Is Hybrid Ecommerce

    Written by Elie RJanuary 4, 2024

    The internet is abuzz with discussions of how COVID has changed the buying habits of consumers. While some feared that getting used to online shopping meant that people will only be buying online, the reality is that many still have a preference to visit a store and see an item in person before making a purchase. Nevertheless, we can’t ignore the recent upsurge in online stores over the past few years, from 9.7 million stores worldwide in 2019 to over 26 million stores today (source: https://www.markinblog.com); and the number of new ecommerce sites continues to grow each year. The new reality is that the future of ecommerce is not just online; it’s a hybrid model that merges the digital and in-store realms. This blog delves into what this future looks like and how businesses can navigate and thrive in the blended retail landscape.

    Image of a hybrid between brick and mortar stores and the digital realm illustrating the future of hybrid ecommerce.

    Integrating Physical and Digital Experiences for a Hybrid Model

    The cornerstone of hybrid ecommerce is the seamless integration of online and offline experiences. Over the past few years, retailers have been adopting newer technologies that blur the line between physical and digital shopping. For instance, virtual fitting rooms and augmented reality (AR) apps allow customers to try products virtually at home. Smart mirrors in physical stores suggest products based on customer preferences. This integration is expected to become more sophisticated, offering highly personalized and immersive shopping experiences.

    Data-Driven Personalization

    As retailers operate both online and offline, they gather vast amounts of data. This data, when analyzed effectively, can lead to highly personalized shopping experiences. Imagine walking into a store where the sales staff knows your online shopping history and can make personalized recommendations. Or, an online platform suggesting products based on your in-store purchases. The future of hybrid ecommerce lies in harnessing this data to create a uniquely tailored experience for each customer.

    Flexible Fulfillment Options

    Convenience is key in the future of hybrid ecommerce. Customers want flexibility in how they can get their products. Services like buy online, pick up in-store (BOPIS), and same-day delivery are becoming standard offerings. We’re also seeing the rise of automated pickup stations and smart lockers, which offer customers the convenience of picking up their online purchases where they want and where.

    Enhanced Customer Support

    Hybrid ecommerce also focuses on providing consistent and efficient customer service across all channels. This means integrating customer service platforms so that a potential buyer can send a query online, which can then be answered by an in-store employee. AI-powered chatbots and virtual assistants will play a significant role in offering immediate and personalized customer service. But, these can be even better enhanced by routing a call to the nearest store when a personal touch is required.

    Technology at the Forefront

    Technological advancements will continue to drive the future of hybrid ecommerce. Technologies like blockchain for secure transactions, AI for predictive analytics, and augmented reality for enhanced inventory management will revolutionize the way retailers operate.

    Adapting to Changing Consumer Behaviors

    The future of hybrid ecommerce will be about staying agile and responsive to changing consumer behaviors. Retailers will need to continually adapt their strategies to meet evolving customer expectations and stay competitive in a rapidly changing market.

    Conclusion

    Yes, people are still visiting stores! So the future of online shopping is hybrid ecommerce, which is a dynamic, integrated experience. So, for businesses, the key to success in this new retail landscape will be their ability to adapt, innovate, and seamlessly merge their online and offline operations. As technology continues to evolve, so too will the opportunities for retailers to create engaging and efficient shopping experiences that meet the needs of their customers.

    Contact us now to learn how we can help bring your business into the hybrid future!

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    Technology

    Turn Painful Website Lag into Limitless Sales with Scalable Technology

    Written by Elie RDecember 6, 2023

    Black Friday and Cyber Monday: the pinnacle of shopping frenzy! These days hold immense potential for boosting sales sky-high. But, they also come with a looming threat: website slowdowns that could jeopardize sales and customer loyalty. In this post, we’ll show you how you can prevent site slowdowns with a scalable ecommerce platform.

    Did you know that for every second of delay in a site, you’re likely to lose a significant percentage of sales? One study shows that conversions drop by a whopping 50% if a site takes two seconds to load instead of one (see here).

    So how did your site perform? Well, we know how many sales a site generated. But, what’s not so obvious is how many potential customers left because of slow loading times, an unfortunate reality of traffic spikes.

    sheep herd black and white traffic slowing down site

    So what is the solution?

    Well, you can invest a lot of money in more processing power at a huge cost.
    But, the smarter way to fix a slow site is to use a scalable ecommerce platform.

    A scalable ecommerce platform will expand as your site traffic increases, pulling in more resources in real-time. So instead of having to pay year-round for high traffic a couple of days a year, your online store will only use as much processing power it needs, and not more – saving you a ton in hosting and maintenance fees.

    In short, a scalable ecommerce platform is crucial because it:
    Handles surges in traffic seamlessly, prevent website slowdowns.
    Ensures reliability during peak shopping periods, keeping customers engaged.
    Preserves customer loyalty by delivering a fast shopping experience.

    Don’t risk losing your customers’ loyalty and those valuable sales! Choose a scalable ecommerce platform and turn Black Friday and Cyber Monday into roaring successes while keeping your customers happy.

    Contact us now for more information!

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    SAAS VS NO SAAS
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    SAAS VS NO SAAS

    Written by futureecomJanuary 29, 2019

    SaaS – or Software as a Service – is an industry which is continuously growing, helping business owners in a variety of ways. Google Apps and Office 365 are finding the benefits of using SaaS platforms in the form of  collaboration software, accounting software as well as using it for things like project management and the like. SaaS is also a nifty engine when it comes to ecommerce and has emerged as a useful solution for small retailers who have found the benefits of sites like Bigcommerce, Shopify and Volusion.

    In this blog we’ll explore the pros and cons of SaaS as an ecommerce tool and compare it to the different options out there.

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