Avoid the dangers of Black Friday!
Many claim that the term Black Friday came about as a sign of how important the arguably busiest shopping day of the year is to retailers. The claim is that the sales helped businesses make a profit and therefore end up “in the black”.
While the origins of Black Friday have been debated, the term may have first been coined in reference to employees not showing up to work the day after Thanksgiving (see “The Origins of ‘Black Friday’” by Ben Zimmer, https://www.visualthesaurus.com/cm/wordroutes/the-origins-of-black-friday).
Regardless, Black Friday (along with Cyber Monday) is synonymous with major sales and discounts, and for online sellers, a surge in website traffic. But just as the increase of visitors is a blessing, it can also mean the undoing of an online seller. As more and more users hit the site, the traffic overloads the servers, causing site slowdowns or even crashing. This is not a new phenomenon, yet companies and online sellers still fall victim to this entirely preventable outcome. For instance, during last year’s Cyber 5 (Black Friday thru Cyber Monday), major retailers such as Walmart and Office Depot experienced website outages and slow load time.
The result is lost revenue as disappointed shoppers look to other sites to make their Cyber 5 purchases.
So how can an online seller prepare for traffic spikes? By using an ecommerce platform that offers true scaling capability.
FutureEcom’s advanced architecture was built with traffic spikes in mind. As the number of site visitors increases, so does the power of your online store so you don’t have to worry about site slowdowns or crashes on your busiest sales days of the year. The FutureEcom platform will literally grow with your business when you need it.
Contact us for more information on how FutureEcom will help your online business succeed.